Nimlok®, a division of Orbus Exhibit & Display Group®, is excited to share “Five Steps to Evaluating Trade Show Value,” the newest e-book in the extensive list of educational resources Nimlok provides exhibitors. This step-by-step guide aims to answer the question “What value do trade shows provide for your brand?” and includes the following guidance:
Establishing Quantifiable Goals
Tips for Refining The Audience
Essential Trade Show Metrics
Tactics for Nurturing New Leads
Analytic Tools for Determining Value
To improve lead generation and ROI, download the newest Nimlok e-book here. All of Nimlok’s free educational resources can be found at Nimlok.com/learning-center.
