A recent multi-million dollar project to renew campus facilities at Mohawk College Student Centre in Hamilton, Ontario had the Student Association looking at innovative ways to improve student communications. As part of this initiative, the association has deployed a student centre-wide digital signage network using Scala software to update students on news and services, and also provide instant emergency alerts should the need arise.
The key reasons why Mohawk Students’ Association chose Scala’s content management software was it enabled them to create a digital signage network that delivered:
- Relevant up-to-date content,
- Interactive and dynamic messages that leverage social media such as Twitter feeds,
- Ability to make display changes at a moment’s notice,
- Content which can be scheduled in advance, and
- Multiple channels to deliver unique messages to specific audiences.
Scala Certified Partner, Gorrie Marketing Services (GMS), delivered the turn-key solution that included Scala 5 and Designer software, Samsung LCD displays, network installation, content design consultation, and operational training on Scala for managing the network and its content.
“The combination of GMS and Scala software has helped us create a digital signage network to communicate and wow students,” said Steve Kosh, marketing & communications manager, Mohawk Students’ Association. “Our new system makes the messages standout and be fun so they stick with busy students.”
The project included twelve independent channels of content and twenty-six LCD displays ranging in size from 32 inches to 60 inches. The network uses an independent infrastructure to deliver video, audio, and device control signals to run the screens found throughout the school’s high-traffic areas like the main entrance, reception area, and key hallways. The digital network also engages students at essential on-campus services such as the coffee shop, two quick-service restaurants, and a variety store. The most impressive display can be found at The Arnie – part restaurant, part pub, part entertainment venue. As students enter The Arnie, they are greeted by a giant video wall consisting of nine 46-inch displays. Once inside, there are an additional four, 46-inch screens pumping-out the latest scoop via the dedicated Arnie media channel.
“With the amount of information bombarding students on a daily basis, it can be very difficult for colleges and universities to engage with students and deliver effective messages,” said Andy McRae, general manager, Scala Canada. “The Mohawk Students’ Association has been very creative in how they use digital signage with multiple channels and locations – and incorporating social media. Their approach delivers communications in a way that really grabs people’s attention.”
