Ben & Jerry’s has a long tradition of breaking ground with inventive new flavors and monikers for their world-famous ice cream, so when the company decided to open its very first retail location in Japan, it had to be an innovative store, complete with the company’s first digital menu boards and a live Twitter feed display.
With such a unique and specific purpose, the Twitter feed couldn’t be displayed on just any digital display or boring four-color LED ticker, it needed to really pop. That’s why they contacted NanoLumens to build them an 8-foot wide, 4.5-inch tall, full-color, 6mm pixel pitch LED display, unofficially dubbed the ‘NanoBar’.
“The ‘NanoBar’ LED display that we built for Ben & Jerry’s is a prime example of how NanoLumens can design and build an eye-catching, energy efficient LED display for literally any application,” says Josh Byrd, NanoLumens director of Marketing. ““With our flexible and non-flexible displays that can be built to any size and shape, all a company needs to do is imagine a use for digital signage, and our team can make it a reality. By showcasing their live Twitter feed in the store on a vibrant, full-color, ticker-type of display, Ben & Jerry’s has taken customer interaction to a whole new level, and NanoLumens is proud to provide the exact technology they need to do so.”
The ‘NanoBar’ display’s content is powered by software developed by Scala, which also provides content for the store’s digital menu boards behind the register counter.
NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. The company’s patented display technology, which allows customers to select from 4mm up to 10mm pixel pitch (depending on the model), promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation, and public event environment.
