A digital outdoor display installed in Dothan, Alabama represents 2,000 off-premise advertising displays built and installed worldwide by YESCO Electronics since 2002. The display is owned and operated by Durden Outdoor Displays, Inc., also of Dothan.
Durden Outdoor owns and manages over 1,000 bulletin, rotary poster, and digital faces across eight counties in southeast Alabama. According to Vice President and Creative Director Bill Durden, “The Durden digital network uses YESCO to make our clients famous. With nineteen displays in southeast Alabama, we’ve found that YESCO products produce beautiful colors and are stacked deep with features.”
The spectacular 20mm pitch 11-by-42-foot Durden billboard located on US Hwy. 231 fired up quite unceremoniously. YESCO Electronics Field Technician Earl Wright stated, “It was a pretty typical install. We had the display up, running, and waiting on broadband connections in just a few hours.”
The significance of 2,000 digital outdoor displays lies in the expertise YESCO Electronics has provided to the Billboard industry over the past ten years. YESCO Electronics is active with the Outdoor Advertising Association of America (OAAA) on code and legislative concerns, was integral to the integration of the AMBER Alert system with digital outdoor, and continues to set industry standards in ease of installation, brightness, image clarity, contrast, energy efficiency, durability and serviceability. “We’re proud to be the premier digital provider to the Outdoor industry and we’re committed to providing the innovation and quality that drives their success,” commented YESCO Electronics President Brent Brown.
YESCO Electronics’ name is synonymous with industry-leading innovation, manufacturing the finest most reliable products, and providing stellar customer support. YESCO Electronics offers the most energy-efficient digital displays available, having achieved California’s coveted Green Leaf Certification in 2011. As the leading manufacturer and supplier of electronic signs and outdoor digital displays, YESCO Electronics proudly builds all of its modules and displays in Logan, Utah.
