To improve the fan experience with LED video displays, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has been selected by the Green Bay Packers to manufacture and install two main video displays, two auxiliary video displays, and sixty concourse LED displays at Lambeau Field in Green Bay, Wisconsin.
The installation of approximately 24,500 square feet of LED displays totaling 79.5 million pixels will take place in the spring of 2023 as the technology will debut at the beginning of football season this coming fall.
“We’re pleased to work with Daktronics on our new video boards and Lambeau Field concourse displays, which will enhance the game-day experience,” said Kregg Shilbauer, director of digital, broadcast & game presentation for the Green Bay Packers. “The new scoreboards will be the first and only 6mm LED video scoreboards in the NFL, and we feel we’re setting the standard in video board clarity and image quality.
“We’re looking forward to our amplified fan involvement and engagement in the bowl, as well as with the concourse displays.”
In-Bowl Displays
Each main end zone display will be the highest resolution main displays in professional football, baseball, and soccer, as they will feature 6-millimeter pixel spacing—a first in professional football.
Measuring more than 10,500 square feet at 48 feet high-by-nearly 220 feet wide, the Packers displays will be one of the few 4K displays in professional football. These displays are also HDR-capable and feature industry-leading environmental protection to keep them operating as expected in the Green Bay weather.
“The first thing people will notice, after seeing how large these displays will be, is the improved resolution that 26.3 million pixels in each 6-millimeter end zone display brings to the table,” said Reece Kurtenbach, CEO and president of Daktronics. “The vibrant imagery these displays provide will take an already exciting football venue to the next level of fan entertainment. We’re honored to add to the storied tradition of Lambeau Field.”
The east and west auxiliary scoreboard displays will each measure more than 7 feet high-by-74.5 feet wide and will also feature 6-millimeter pixel spacing to share all the scoring and statistical information fans expect to see as they follow along with the game.
“Daktronics is proud to once again have a significant presence inside Lambeau Field,” said Tony Mulder, Daktronics regional manager. “We have been fortunate enough to work with the Green Bay Packers recently as they have updated their outdoor marquees and some of their club area high-resolution displays, but the in-bowl displays are certainly our core business.
“We couldn’t be happier partnering with the Packers organization and such a legendary stadium on those centerpieces once again.”
Concourse Displays
All 60 displays in the concourses will feature 2.9-millimeter pixel spacing as they connect with fans while away from their seats and keep them immersed in the action while moving about the stadium.
Varying in size and location, each display is optimized for its location inside Lambeau Field for maximum impact on audiences whether showing live game feeds, concessions or pro shop promotions, live data updates, or other special messaging.
—Press Release
