YESCO, the 104-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces it has restored the historic Del Mar Theatre marquee sign in Los Angeles. Retained by the Perrotin Art Gallery, YESCO created all-new neon tubes and sign faces to match the fresh paint scheme on the building. Additionally, LED lights were added to the marquee to illuminate the gallery’s programming.
As the Perrotin Art Gallery’s newest location, the Del Mar Theatre joins its other locations in Paris, Hong Kong, New York, Seoul, Tokyo and Shanghai. Founded in 1990 by Emmanuel Perrotin, the company now has more than 86,450 square feet of exhibition space across the globe.
The Del Mar’s striped, blue-and-grey pattern unifies the building and signage in a bold fashion, echoing the legacy of billboards and advertising that define the urban boulevards of Los Angeles. The theatre originally opened its doors to the public in April 1939.
FUN FACTS:
- The Del Mar Theatre opened on April 8, 1939, with Penny Singleton in “Blondie” and Jean Arthur in “You Can’t Take It with You.”
- The Del Mar Theatre was converted into a recording studio before becoming an art gallery.
- The restoration project took YESCO several months to complete.
“The iconic Del Mar Theatre sign is a true symbol of Los Angeles’ rich cultural history, so we are proud to enhance the marquee’s historic charm while also integrating modern LED lights to illuminate the Perrotin Art Gallery’s upcoming programs,” said Jeff Young, executive vice president, YESCO.
