Four industry veterans have reunited to form Meridian Signs, a full-service provider of custom architectural and LED signage based in Houston. Founders Al Ross, Gregg Hollenberg, Joann Warren and SenLy Fox, all of whom have been sign experts in the region for decades, aim “to meet the growing need for excellence in signage design, project management and customer service,” according to the company.
Each of the partners played a role in the development of National Signs, the award-winning Houston sign company Ross founded in 1992 that recently closed its doors. At Meridian, Ross will serve as Chairman, with Hollenberg as President and both Fox and Warren as Vice Presidents.
“We are setting out to redefine how sign companies help businesses and organizations expand their reach and visibility,” says Ross. “With National Signs, our team revolutionized the signage experience in Houston, and with Meridian Signs, we are raising the bar and poised to surpass our prior achievements.”
Ross was responsible for growing National Signs from a small business to a regional powerhouse, eventually reaching $20 million in annual revenue with 100 employees. Hollenberg joined the company as President and CEO in 2008, and Fox was brought on Vice President of Sales and Marketing in 2013. National Signs was sold to a private equity group in 2012 as Ross and Warren left the company to begin a luxury homebuilding business.
During that time, Hollenberg also left the company to start Sign Advisors in Houston, and Fox began developing a publication that covers the city’s neighborhoods. Now, they are all back together operating as Meridian Signs.
With thousands of signage projects under their collective belt and years of experience boosting businesses, the team is optimistic about the future.
“Our motto has always been to provide signs that make clients say ‘Wow’,” says Hollenberg. “It’s an inspiring time to be a businessperson in Houston. The world is coming here to do great work, and Meridian Signs will help tell that story for our customers with sensational creativity, expert craftsmanship and a level of trust built on decades of experience. At the end of the day, it’s about people. That’s our difference, and we are excited to get started.”
