ASI Media, the media brand that helps product suppliers and distributors succeed with cutting-edge technology, industry research, education and networking, has named yard signs as its promotional product of the year.
Continue reading below for an excerpt of their article naming yard signs as product of the year:
During the months preceding Election Day (and many weeks after), millions of 18-by-24-inch pieces of corrugated plastic, emblazoned with red and blue lettering, dotted lawns and roadsides across the U.S. From the deep blue cities of California to the solidly red towns of Missouri to the ambiguously purple counties of Pennsylvania – wherever you looked, you could find signage supporting President-Elect Donald Trump and Vice President Kamala Harris.
Such items are a normal sight in any election year, but 2024 was different. As Americans become increasingly rigid in their ideology and subsequently jaded by the echo chamber of social media, the front lawn became the battleground from which the nation’s culture war was waged.
“The more polarized the electorate is, and the more intense the support for candidates becomes, the more important it becomes for people to show their support,” says John Cluverius, a professor of political science at the University of Massachusetts Lowell.
One of the easiest ways to do that? Put up a yard sign – ASI Media’s 2024 Product of the Year.
