Bringing more than 20 years of experience in the digital signage industry, Tim Allen has joined SNA Displays as director of sales. Allen, who will support accounts in the central US as well as in the retail sector, has in-depth knowledge of LED display technology and video processing, including multi-national corporate environments, business-to-business channels, and direct customer engagement. His most recent role was as sales manager and director of business development for PixelFLEX. He has also held roles at Phillips, Barco, Analog Way and other well-known firms in AV and digital signage.

“I often say ‘It’s not the pixels, it’s the people,’” said Allen. “Prioritizing people is critical in an industry like ours where good partnerships lead to more opportunities and overall better customer experience. SNA Displays’ work exemplifies the dynamic advantages of the digital canvas, and I’m thrilled to be part of a company that holds ‘people first’ as one of its core values.”

Allen originally hails from Fort Worth, and he cites his faith, family and friends as key influences in his life.

“Tim is an excellent addition to our sales and business development team,” said Jason Helton, executive vice president of SNA Displays. “His impressive experience, his emphasis on building relationships over one-off sales, and his skill in developing innovative solutions exemplify how SNA Displays does business.”