What’s in a name? When starting a sign business, your name can make or break your brand. In this episode of Behind the Signs, Joe and Liz dive deep into choosing the right name for your sign company, what it communicates to customers, and how to avoid costly naming mistakes.
In This Episode:
✅ Does your business name limit your growth? What to consider before locking it in.
✅ Avoid legal trouble! Trademark issues & why you MUST check your name first.
✅ Local vs. National Branding – Should you include your city or go broader?
✅ The power of perception – How a strong name makes you look bigger (even if you’re just starting).
✅ Branding beyond the name – The role of logos, colors, and messaging.
Thinking about launching your own sign business? This episode will help you pick the right name and avoid costly rebrands down the road.
TIMESTAMPS
00:00 – Introduction & why choosing the right name matters
04:00 – The importance of branding beyond just a logo
08:30 – Case study: How Studio Zo created a unique brand identity
14:45 – How your name affects customer perception & business growth
20:10 – Common business naming mistakes to avoid
27:30 – The costly legal mistake that forced a rebrand
33:00 – Best practices for checking trademarks & business name availability
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