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Need advertising information? Contact Jeff Sutley at [email protected] or call 212/620-7233 or Kim Noa at [email protected] or 212/620-7221.
2011 Advertising Rates
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Black & White
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1x |
3x |
6x |
9x |
12x
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Full Page
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$ 3,630 |
$ 3,485 |
$ 3,310 |
$3,110 |
$ 2,890
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2/3 Page
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$ 2,805 |
$ 2,695 |
$ 2,560 |
$ 2,405 |
$ 2,235
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1/2 Page
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$ 2,225 |
$ 2,135 |
$ 2,030 |
$ 1,910 |
$ 1,775
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1/3 Page
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$ 1,635 |
$ 1,570 |
$ 1,490 |
$ 1,400 |
$ 1,300
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| 1/4 Page |
$ 1,195 |
$ 1,145
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$ 1,090 |
$ 1,025 |
$ 955 |
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1/6 Page**
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$ 970 |
$ 930 |
$ 885 |
$ 830 |
$ 770
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1/12 Page**
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$ 545 |
$ 525 |
$ 500
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$ 470 |
$ 435
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Four Color
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1x |
3x |
6x |
9x |
12x
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Full Page
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$ 5,095 |
$ 4,890 |
$ 4,645 |
$ 4,365 |
$ 4,060
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2/3 Page
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$ 4,295 |
$ 4,125 |
$ 3,920 |
$ 3,685 |
$ 3,425
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1/2 Page
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$ 3,725 |
$ 3,575 |
$ 3,395 |
$ 3,190 |
$ 2,965
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1/3 Page
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$ 3,130 |
$ 3,005 |
$ 2,855 |
$ 2,685 |
$ 2,495
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1/4 Page
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$ 2,630 |
$ 2,525 |
$2,400 |
$ 2,255 |
$ 2,095
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Spread
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$ 9,805 |
$ 9,415 |
$ 8,945 |
$ 8,410 |
$ 7,820
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**Sign Builder Marketplace only.
2-Color
- Black + (Cyan, Magenta, or Yellow): Add $600
- PMS color match: See Four Color rates
- Other requests: Call for information
Multi-Page Rate
Contact sales representative for rates.
Premium/Guaranteed Positions
(Call for availability)
Full-page, four-color only, specified positions add 10% to rate.
- Inside Front Cover
- Inside Back Cover
- Back Cover
- First Right Page
Contract Rates
An ad contract year is a 12-month period from/including the issue in which an advertiser’s first ad appears. When ad frequencies set forth in the contract schedule are not completed, the advertiser/agency will be re-billed at the actual rate earned for all advertising during the contract year. In lieu of a signed contract, ads will be billed at open rate. Ad rates are net.
Island Positions
For 1/2 page vertical ads, 15% above b/w page rate.
Bind-In Inserts
Contact sales representative for rates.
Bind-In Cards
Call for size requirements and costs.
Tip-In Rates
Call for size requirements and costs.
Ad Sizes
(Trim Size: 8-1/8″ x 10-7/8″)
Keep all art and type 1/2″ from trim on all sides
| Bleed Page |
8-3/8″ x 11-1/8″ |
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1/3 square
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4-916″ x 4-7/8″ |
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Full Page
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7″ x 10″ |
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1/3 vertical
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2-3/16″ x 10″
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1/4 horizontal
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7″ x 2-7/16″
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2/3 vertical
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4-9/16″ x 10″ |
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1/6 horizontal
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4-9/16″ x 2-5/16″
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1/2 horizontal
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7″ x 4-7/8″ |
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1/6 vertical
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2-3/16″ x 4-7/8″
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1/2 vertical
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4-9/16″ x 7-1/2″ |
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1/12 page
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2-3/16″ x 2-5/16″
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Closing Dates*
| Issue |
Closing Date |
| January 2011 |
November 30 , 2010 |
| February 2011 |
December 29, 2010 |
| March 2011 |
January 28, 2011 |
| April 2011 |
February 28, 2011 |
| May 2011 |
March 29, 2011 |
| June 2011 |
April 28, 2011 |
| July 2011 |
May 27 , 2011 |
| August 2011 |
June 28, 2011 |
| September 2011 |
July 29, 2011 |
| October 2011 |
August 30, 2011 |
| November 2011 |
September 29, 2011 |
| December 2011 |
October 28, 2011 |
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* Advertising material is due 10 days after closing date. Simmons-Boardman reserves the right to pass on late production charges (minimum $50 for expenses incurred). Cancellations must be made in writing prior to closing dates.
Mechanical Requirements
All advertising material should be camera-ready and sized to fit. For black-and-white ads, camera-ready is defined as a high-resolution output (1200 dpi) on RC (resin coated) paper, or when halftones are required, film negatives, right reading, emulsion side down.
Four-color ads must be accompanied by a progressive proof. Color keys and color lasers are not acceptable for proofing purposes.
Ads on disk. For your convenience, we accept ads in sizes except for full-page on disk. We accept files created in Adobe Illustratorª (Mac or PC), Macromedia Freehandª (Mac), Quark XPressª (Mac) and CorelDrawª (Mac or PC). Don’t forget to send fonts and linking files! Ads on disk must be accompanied by a digital proof. Please keep in mind digital proofs are not made from the filmÑtherefore the printed product will not match the proof exactly.
Laser copies are not acceptable! Production charges will be added to the insertion cost for ads that do not meet these specifications, without notice or advisement of price unless so requested on your insertion contract. A minimum of $150 will be charged for any changes necessary.
Film Specifications
- Printing method: Web offset
- Binding method: Perfect Binding
- Ink: Standard Process
- Film: Film negatives, right-reading, emulsion side down
- Line Screen: 150 Line
- Trim Size: 8-1/8″ x 10-7/8″
Advertising film will be discarded after two years unless return is requested in writing. Send request to the attention of the Production Manager.
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