Rowmark is pleased to announce the appointment of Crystal Rinker as Strategic Marketing and Brand Manager. Crystal will be responsible for development and implementation of the company’s strategic marketing plans, including branding, value strategies, promotions, market research, competitive analysis, database management, and sales tools development to support the company’s aggressive sales and growth initiatives.
Crystal joins Rowmark from Marathon Petroleum Corporation, where she led and managed a variety of successful advertising and marketing initiatives. Crystal brings a wide range of brand and product marketing experience across various industries from roles with Akzo Nobel Decorative Coatings, Diebold, and Lexmark International.
“Crystal brings a combination of vision and creativity along with the ability to implement strategic marketing programs. Her experience and knowledge are a valuable addition to the Rowmark marketing team,” said Vice President of Sales and Business Development Rich Zydonik. “She will be a key player in helping Rowmark to efficiently build sales and grow the business. We are excited to welcome Crystal to our team and look forward to her contributions.”
