Signarama®, one of the world’s leading sign franchise, will again be the title sponsor for the championship event of the World Axe Throwing League® (WATL®) for the fourth year. The 2022 Signarama World Axe Throwing Championship (WATC) takes place December 1-4 at the Fox Cities Exhibition Center in Appleton, Wisconsin.
WATL, which was founded in 2017, has experienced phenomenal growth, operating in 28 countries with over 310 affiliates and 334 locations. The event will be WATL’s biggest of the year, featuring the best axe throwers in the world, competing for $50,000 in prizes.
Signarama, part of the United Franchise Group™ (UFG) family of affiliated brands, also serves as the preferred signage vendor for the World Axe Throwing League. Through the WATL Certified Signage Program, Signarama helps axe-throwing organizations scale their growth and manage the surge in demand by supplying venues with up-to-date signage and branding options.
“Signarama is thrilled to be the title sponsor of the World Axe Throwing Championship,” said A.J. Titus, President of Signarama. “We are really excited to continue the WATL Certified Signage Program, which enables local Signarama locations to help WATL venues grow their events, membership, and educate their community about local competitions.”
With its global network and world-renowned experience in brand development, Signarama supports the efforts of local organizations in creating an atmosphere that is memorable to patrons and compliant with World Axe Throwing League branding requirements. Signage is customized to each venue location and budget and is not limited to traditional signs but can also include wall murals, colossal banners, and wraps.
This is the fourth consecutive year Signarama has been title sponsor of the WATC, which brings together top tier qualified throwers from WATL sanctioned tournaments around the globe. Hundreds of contenders will compete to become the next World Axe Throwing Champion in three different disciplines: Hatchet, Big Axe and Duals.
The WATC will be hosted in conjunction with the World Knife Throwing Championship and will be broadcast on ESPN2.