Colby B. Jubenville, Ph.D., has signed on as the keynote speaker for the 2018 SGIA Expo’s FP3: Functional Printing, Process and Products Luncheon, an event serving the industrial printing and printed electronics community. Jubenville will lead a discussion about building a “personal” business.
“I’ve been lucky to see Colby speak before and was very impressed with his character, his content and his speaking style. You won’t need caffeine to stay engaged with the energy and knowledge that he will bring to this luncheon,” said Industrial Printing and Printed Electronics Committee member Brent Moncrief, Vice President of Strategic Marketing and Brand Management, FUJIFILM North America.
Jubenville is a blogger for the Washington Times and has authored multiple books, including Zebras & Cheetahs. He holds an academic appointment at Middle Tennessee State University and has published over thirty-five peer-reviewed and professional trade articles during his tenure in higher education. He is also a consultant and speaker who teaches businesses how to better understand the unique value they can deliver to their customers.
At the FP3 Luncheon, Jubenville will present “Personal Brands and Personal Relationships: Business is Personal.” Using a series of short stories and frameworks, he will demonstrate how and why personal brands and personal relationships allow businesses to differentiate themselves from their competition while they create stronger meaning and connections with the people they serve.
“As a featured speaker at the FP3 Luncheon, I’m excited to talk about the intersection of personal brands and personal relationships. I believe understanding these concepts results in better communication, greater success and profits and a more meaningful business,” said Jubenville.
Jubenville will also speak at the 2019 FP3 Conference. The FP3 Luncheon is Thursday, October 18 from 12:00 to 1:30 pm and costs $30. You can reserve your spot when you register for the Expo at sgiaexpo.org.
