To help print businesses become a one-stop shop for clients, wholesale trade printer SinaLite has recently added embroidery capabilities to their wide range of printing services. Custom embroidered hats and beanies, the first types of products in this new category, were launched at the end of last year.
There is no minimum order quantity (MOQ) for these products, so clients can order short runs at low trade prices (including one-off orders). Since these clients are resellers, SinaLite wants to give them the ability to profit regardless of the run length that their end-users want from them.
After installing their new Tajima machinery and digitization software, SinaLite ran a number of tests to ensure consistent, high-quality results before launching their new line of embroidered products.
SinaLite offers a variety of headwear items from brands like Yupoong, Flexfit, and Sportsman. They are embroidered with 100 percent polyester threads for strength and durability.
Quotes can be instantly generated on SinaLite’s website once the client is logged in. Each quoted price includes unlimited stitches and thread color changes. Clients are also able to see a realistic mockup of the item with their embroidered design, along with the digitization fee and shipping cost, before they add an item into their cart.
SinaLite plans to continue expanding its capabilities to serve the needs of the printing community.
—Press Release
