YESCO, the 103-year-old company known for manufacturing and maintaining internationally recognizable signs as well as its robust outdoor media presence across the Mountain West, announces the retirement of Patrick O’Donnell, president of YESCO Outdoor Media. A forty-year veteran of out-of-home advertising who earned top industry accolades during his tenure, O’Donnell will continue to serve as a consultant for YESCO throughout 2023.
Nathan Young, a fourth-generation descendant of YESCO’s founder Thomas Young, Sr., will succeed O’Donnell as YESCO Outdoor Media president.
O’Donnell’s career in out-of-home advertising earned him induction into the Outdoor Advertising Association of America’s (OAAA) Hall of Fame in 2017.
He began working in the advertising industry in Reno, Nevada, in the 1980s, joining YESCO in 1985, where played an instrumental role in growing and providing structure for the company’s outdoor media business.
Under O’Donnell’s direction, YESCO Outdoor Media developed a culture that took time to analyze every client’s marketing needs to determine the right campaign components and locations to speak most effectively to the desired audiences.
Today YESCO Outdoor Media operates more than 3,000 traditional and digital outdoor advertising display faces along major routes across eight states in the Rocky Mountain West.
O’Donnell served on the OAAA Board of Directors as both chairman of the legislative committee and as a member of the executive committee.
He currently serves on the governing boards of Geopath—an organization dedicated to market research and measurement related to the outdoor advertising industry—and was a longtime board member of the Foundation for Outdoor Advertising, Research and Education (FOARE).
Nathan Young began his career at YESCO in 2004 as a building maintenance manager before becoming director of training and development for YESCO Franchising LLC—the company that oversees sign maintenance and repair franchisees in 215 territories throughout North America.
Prior to being named president at YESCO Outdoor Media, Young served as general manager of YESCO National Service. He earned a bachelor’s degree in business management from Westminster College and a Master of Business Administration degree from the University of Utah.
“We congratulate Pat O’Donnell on an outstanding career with YESCO, and we look forward to continuing to benefit from his monumental experience and insights as a consultant over the next year,” said Jeff Young, executive vice president of YESCO. “Meanwhile, we welcome Nathan Young and his nearly two decades of experience with the company into this new role and look forward to his leadership.”
—Press Release
