Sign Builder Illustrated and NSSA Announce Partnership: SBI/NSSA Northeast Conference & Expo

Sign Builder Illustrated (SBI), the leading media brand serving sign professionals, and the Northeast States Sign Association (NSSA), the ISA-affiliated association representing sign professionals in the Northeast, have formed a partnership to launch a new event in 2022. SBI/NSSA Northeast Conference & Expo will take place at the Providence Convention Center in Rhode Island on September 19-21, 2022.

In addition to a large exhibit hall similar to what has been featured at past NSSA events, there will be hands-on product demonstrations, extensive networking, and a full conference program created by the SBI editorial team.

A rapidly changing industry landscape, an unstable economic outlook, and the influx of non-sign companies offering signage services pose formidable challenges to sign professionals. They also create opportunities to sharpen business skills, expand product offerings, and reinforce the sign shop’s important role within the region and local communities.

The conference program will focus on how sign shops can increase sales and profits through strong business management and operational efficiency. The trade show floor will showcase the products and services sign shops need to serve clients.

“Sign Builder Illustrated has been providing quality ‘how-to’ information for sign professionals for over 35 years,” says Gary Lynch, Publisher, SBI. “This event is a natural extension of our editorial purpose and aligns well with the NSSA’s mission to promote professionalism in the sign industry through education and training.”

“We’re thrilled to be partnering with SBI on this annual event,” says Jean Gavigan, Executive Director, NSSA. “For years, the NSSA has been an advocate for sign shops in the Northeast and we’re confident this partnership with SBI will deliver enormous value to member sign shops regardless of their size, length of service or depth of experience.”

About Sign Builder Illustrated
For over 35 years, Sign Builder Illustrated (SBI) has been a trusted source of news, content, and industry analysis for sign shop professionals. Through a portfolio that includes a monthly print magazine, digital magazine, newsletters, website, podcasts, and virtual events, SBI informs, educates, and inspires sign shop professionals throughout the United States.

About Northeast States Sign Association
The Northeast States Sign Association (NSSA) was formed in 1995 to bring both large and small sign companies from the Northeast together to learn and network. NSSA has partnered with the International Sign Association (ISA) to be the ISA-Affiliated Association in the Northeast. Today, as a unified group, their voice has become strong and continues to grow each year.