The USSC Foundation Board of Directors has decided, after much deliberation and postponements, to cancel this year’s 2021 Sign Exchange at Harrah’s in Atlantic City the week after Thanksgiving, December 2021. This would have been the USSC Foundation’s twenty-fifth year anniversary.
This decision was not made lightly. The factors entering into the decision to cancel included:
- Other large sign-related conventions have already cancelled for 2021;
- Although there have been widespread vaccine immunizations, many have elected not to receive the vaccine;
- Concerns about new strains of the virus will keep some attendees away;
- Lower attendance would turn the event heavily into the red; and
- Lower attendance would not meet the expectations of exhibitors.
Although the USSC Foundation Board of Directors felt they could have staged the event in early December, the challenges of the months leading up to the Sign Exchange made planning a convention extremely impractical.
The Board of Directors of the USSC Foundation wants to thank everyone for their faithful support over the years and wishes everyone cherished time with friends and family over the coming winter holidays. The Foundation will come back strong in 2022.
