Graphics Unlimited in Putnam, Connecticut is an award-winning sign shop that specializes in sign design and fabrication that took a leap forward about five years ago when owner Aaron Perry decided to buy a plot of land and build...
The technology shift from analog to digital, which began more than forty years ago, provided sign makers with many new business opportunities. Innovations in computerized plotter-cutting and digital print technology initiated mass-produced graphics and reduced production costs.
These technological advances...
A strong visual identity is the core of successful corporate branding. But how do you create a compelling and cohesive visual identity? What makes it recognizable? And will it drive attention to a small business?
Most entrepreneurs have these questions...
There’s an ongoing battle between designers and sales representatives, which is predictable considering designers like to have more time with projects and sales reps need everything now.
This can create much tension between these departments. However if we keep the...
When we think of the evolving technological landscape available, some people are quick to count out key mediums like print. However contrary to popular belief, Americans have proven the value and necessity for print, claiming it still has skin...
The Digital Signage Experience took place in Las Vegas at the West Hall of the Las Vegas Convention Center on December 9 and 10. The show featured innovative companies from all aspects of the digital signage industry from content...
If your organization is like most, you employ leaders and rising high achievers. But are you connecting those two groups in a meaningful way? Dr. Sherry Hartnett says many organizations aren’t—or at least they aren’t doing so in a...
Finding the right people to bring your vision to life is a challenge every sign business owner faces. In the signage industry, where creativity and technical skills meet, your team can make or break your success. Hiring and retaining...
When Levi King opened his electric sign installation and repair business as a 20-something entrepreneur, he assumed that a reputation for fast, affordable, high-quality work was the secret to success. Though that was mostly true, he soon learned that...
There’s been one common theme I’ve been noticing in my recent conversations with shop owners: proactive sign servicing. Shops all over the country have begun to join the movement behind the popular trend. Some sign businesses now have teams...
