Social media is a must-have advertising tool for small businesses looking to help spread the word about their offerings and their projects. Clay McDaniel, the current VP of Digital Partnerships at Vista and former CEO of Ripl, has plenty...
Stepping into a leadership role at your sign shop—whether as a team lead, manager, or business owner—comes with its own set of challenges. The transition from employee to leader can be stressful, requiring a shift in mindset and responsibility....
Kōr Visual Group's Scott Cutcher joins SBI's Alex Marcheschi in a new video interview series, "Sign Stories," to discuss the Trump Tariff's effects on the signage industry and more.
https://www.youtube.com/watch?v=m7k0CN4UgGU&t=643s
Cutcher brings decades of signage experience to the table and...
Did you make a New Year’s Resolution? I did! My resolution is to read more in 2025 and so far I’m off to a great start! I’m here to share some major nuggets from my two most recent reads:...
Productivity is something we’re hyper-focused on at Signarama. We set aggressive goals each year, and while some of them might be a stretch, we make every effort to achieve them.
The need for efficiency lies in the most vital aspects...
Nine out of every ten employees say they want to work for a more meaningful culture. People want to feel like they are a part of something bigger than themselves; they want to feel appreciated, valued and cared for.
In...
In developing a sales strategy, one size does not fit all. You must customize your strategy to the specific requirements of the account because each business opportunity is different.
The personalities from one account to another will be different. The...
Nora Tobin, performance enhancement and executive coach, nutrition specialist and CEO of Nora’s Naturals Coffee, lists her top five performance strategies to prolong focus and minimize burnout.
“During the work day, it’s easy to get caught up in meetings or...
You’ve decided the sign industry is your calling. You’ve pinpointed your niche, embraced the long hours and hard work of business ownership and are ready to outperform the competition.
Now comes the critical question: What will you name your business?
With...
Old habits die hard in business. But holding onto outdated financial practices can quietly drain your profits and hold back growth.
Aaron Clippinger runs a sign company in San Diego with 30 employees. He also owns SquareCoil, a software system...
