Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your chances for success, well, up to chance.
Perhaps your prospects walk through your door because they...
In the approval process for business loans, lenders use the “five Cs of credit” as their standard for credit analysis.
If you want to improve your chances of getting a business loan, you need to satisfy the requirements in these...
I recently asked a friend how often, during her career, she had been complimented or recognized for her work. Her response? “Not often enough.”
Unfortunately, that is true for most employees. I wonder why that is. I have some ideas...
“I can’t believe this is my shop!”
There are many well-run sign shops around the world, but most of the small ones (ten to fifteen employees) that I’ve had the pleasure of visiting have a lot of work to do...
Howard James has owned his FASTSIGNS® store in Washington, D.C., for nearly eighteen years now, yet he still describes working and succeeding in the sign industry as an “everyday hustle.”
“Our customers are always looking for solutions that are cost-effective,...
Building a sustainable and profitable shop is both challenging and rewarding. Before launching a sign and graphics business, it's important to know there are many ways to begin. So let’s dive in.
In the Behind the Signs community, someone recently...
This feature was originally published in Sign Builder Illustrated‘s August 2024 edition.
Every effective sign starts with good design. The 2023 honorees of Alliance Franchise Brands’ Project of the Year competition show just that. Despite being crafted with different fabrication techniques, all...
Sign professionals from across the Mid-South region poured into Memphis, Tennessee July 17-20 for MSSA SignConnexion 2024. Spanning three days, the annual trade show and meeting marked the organization’s 50th anniversary.
I arrived on Wednesday evening and headed to a...
This column was originally published in Sign Builder Illustrated‘s July 2024 edition.
What if you were about to take a long car trip with no idea how to get there? What route will you use? How long will it take? What...
Working in a small segment of a niche industry like the sign, graphics, and visual communications industry can be lonely. But everything changes when there are more of you in one room. There’s camaraderie, networking, and an ability to...
