How many times have you wondered how your competitor could afford to sell a job at a ridiculously low price?
In many cases, the other guy actually can’t afford it. While these shops may cover their direct material and labor...
If an illuminated sign can’t be bright enough to be effectively seen at night, why bother using it at all?
This isn’t some philosophy question, but a very real challenge for the sign and graphics industry, especially when faced with...
"We believe that you hire for attitude and you train for success.” That’s the philosophy espoused by Pete Rappoccio, owner and founder of Sign Pro, a full-service sign company based in Plantsville, Connecticut. Sign Pro believes those attributes are...
Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your chances for success, well, up to chance.
Perhaps your prospects walk through your door because they...
In the approval process for business loans, lenders use the “five Cs of credit” as their standard for credit analysis.
If you want to improve your chances of getting a business loan, you need to satisfy the requirements in these...
I recently asked a friend how often, during her career, she had been complimented or recognized for her work. Her response? “Not often enough.”
Unfortunately, that is true for most employees. I wonder why that is. I have some ideas...
“I can’t believe this is my shop!”
There are many well-run sign shops around the world, but most of the small ones (ten to fifteen employees) that I’ve had the pleasure of visiting have a lot of work to do...
Howard James has owned his FASTSIGNS® store in Washington, D.C., for nearly eighteen years now, yet he still describes working and succeeding in the sign industry as an “everyday hustle.”
“Our customers are always looking for solutions that are cost-effective,...
PRINTING United 2024 was a celebration of forward thinking, versatility and innovation in the printing industry. Sign Builder Illustrated was in The Knowledge Center outside of the Central Hall in the Las Vegas Convention Center and it was great...
Building a sustainable and profitable shop is both challenging and rewarding. Before launching a sign and graphics business, it's important to know there are many ways to begin. So let’s dive in.
In the Behind the Signs community, someone recently...
