Like it or not, sales prospects do not make decisions based on reason; instead most people make decisions emotionally and then support their decisions with facts. That is why you must first identify the prospect’s most salient emotional needs...
Registration is now open for educational sessions at ISA International Sign Expo 2020 including pre-conference workshops that help sign, graphics and visual communications companies expand into new areas. Education sessions are sponsored by FDC Graphic Films Inc.
Pre-conference workshops feature...
The International Sign Association is bringing its education and event expertise to Electronics For Imaging’s annual user conference, EFI™ Connect 2020. The annual event will be held January 21-24 at The Wynn Las Vegas.
ISA is responsible for providing two...
This past November, full-service sign company Sign Pro, Inc., launched an employee food drive with a goal of collecting 1,000 non-perishable food items. The drive supported Bread for Life in Southington, Connecticut.
A collection box was placed in the lobby...
This month, we are recognizing those sign makers that we’ve covered over the past year—either through their business practices or their completed projects—in the pages of our magazine. We selected our Sign Shop of the Year designations through those...
PRINTING United User Experience (PRINTING United UX), a new, multifaceted event experience powered by PRINTING United, will make its debut alongside PRINTING United 2020 at the Georgia World Congress Center in Atlanta, Georgia October 21-23. PRINTING United UX is...
FASTSIGNS International, Inc., franchisor of FASTSIGNS®, the leading sign, graphics, and visual communications franchise, has been named a top franchise for veterans by Franchise Business Review in its 2019 Top Franchises for Veterans Report.
“We’re proud to provide veterans with...
As part of its mission to deepen expertise and train the workforce of the future, the International Sign Association has released two new print-specific online learning courses and one designed to enhance all types of sign sales.
The three new...
The International Sign Association (ISA) has announced it will offer an association health plan to ISA and ISA-affiliated association members, extending affordable health care to small and medium-sized manufacturing companies in approved states. “Health insurance is a complex issue...
Built upon the strong foundation and success of its predecessor, the SGIA Expo, the inaugural PRINTING United trade show brought approximately 30,000 individuals representing all facets of the printing industry to the Kay Bailey Hutchison Convention Center in Dallas...
