Jimmy Buffett’s newest vacation attraction Margaritaville Resort Orlando celebrated its grand opening earlier this year with cutting-edge digital display technology from SNA Displays. The sprawling destination resort located just south of Orlando in Kissimmee is the latest amusement park property to utilize digital displays as a way to attract and engage visitors. The project incorporates a wide assortment of digital signage over a vast campus and for various purposes, including digital wayfinding, pylon identification signage, and spectacular assets. In total, there are more than thirty digital displays, including LCD monitors, free-standing kiosks, and interior and exterior LED screens.
“This was such a wonderful project for our team, and we couldn’t be happier with the results,” said Dennis Hickey, president of SNA Displays. “With major accomplishments in various market segments like LED spectaculars and corporate interiors, it is very rewarding to be involved in such a prominent resort and amusement park project like this.”
The flagship signage for the new Margaritaville property is an LED display at the Island H2O Live! Water Park wave pool measuring 42 feet wide-by-22 feet high. The screen has a resolution of 1,280-by-672 pixels.
Upon entering the waterpark, visitors are greeted by an LED display approximately 21 feet wide-by-9 feet high just above the turnstile awning. A twin LED screen, also installed above the awning, can be viewed as resort guests exit the waterpark. Both of these displays have a resolution of 480 pixels wide-by-264 pixels high.
Across the 300-acre property in the retail area of Margaritaville are several additional LED installations by SNA Displays.
An entrance pylon contains a mix of two-sided static and digital signage, including a 16-foot-wide-by-9-foot-high LED display.
There are also three LED screens placed around various roundabouts in the retail area of the resort, providing themed and directional messaging to resort traffic.
Another double-sided pylon display was installed close to the 184-room resort hotel. This vertically oriented LED screen measures 11.5 feet wide-by-19 feet high with resolution of 352 pixels wide by 576 pixels high.
All exterior LED displays at the resort were produced from SNA Displays’ Empire™ product line and feature a 10-millimeter pixel pitch.
SNA Displays also supplied an interior video wall for the resort’s hotel lobby. The 20-feet-wide, 9-feet-high screen from the SNA Displays’ BOLD™ line of interior display products features a 2.5-milimeter pixel pitch. At 2,400-by-1,080 pixels, it’s the highest-resolution LED video display on the property.
“I’d like to thank SNA Displays for an overall great experience with the signage for the Margaritaville Resort Orlando development,” said Peter Brown, executive director of operations and asset management for Encore Capital Management. “From purchase order to commissioning to support, there were so many important aspects of this project that the team from SNA Displays managed successfully.”
The digital signage network will be promoting various events and activities throughout the resort in addition to displaying commercial content. Media sales are managed by Boldsite Media.
“We’re very excited to be partnering with Encore and SNA Displays on this great project,” said Bob Johns, president of Boldsite. “More and more, brand ambassadors and other marketers are looking for ways to reach consumers in destination environments. Margaritaville Resort Orlando just exudes a fun, lively environment, perfect for companies to reach and interact with people of all ages.”
For more information on the digital displays at Margaritaville Resort Orlando, visit snadisplays.com/projects/margaritaville-resort-orlando.
