Xeikon is pleased to announce that the first Xeikon Café TV of 2021 has been scheduled for February 11 & 25, 2021. The theme of this two-part online event is the “Benefits of Digital Printing” and is specifically focused on the interests of current conventional flexo owners. This event, as are all Xeikon Café TV online events, is open to the public and complimentary.
The benefits of digital printing are well known but not always implemented: short-run, multi-versioning, faster lead-times, personalization, variable data, and the ability to say yes to more jobs. But, many conventional label converters still look for information on new revenue opportunities and profitability. They also are interested in learning how to sell and monetize digital features such as variable data or shorter lead times to brand owners.
The February edition of Xeikon Café TV enables both brand owners and converters to explore digital printing solutions and understand where this could be a benefit for both parties. Xeikon Café is a multi-vendor industry event dedicated to end-to-end digital production where attendees can learn about complementary printing techniques, connect with other industry innovators and discover new techniques and applications. With a strong focus on education, inspiration and networking, the events are designed to help printing professionals understand, evaluate and experience digitizing print manufacturing, and enable them to make conscious business decisions.
According to Donna Covannon, Director of Marketing, Xeikon America, Inc., “This is a great way to kick off the year. Until we can all gather again in-person, I’m very pleased that Xeikon is continuing to fill the education void with this ongoing series of valuable content. In addition to examining the benefits of digital printing, we’ll look at what’s possible with digital that’s not possible with Flexo alone and share some key stats on the total cost of ownership. Any converter considering making the leap into digital printing should put this on their calendar.”
