Avery DennisonⓇ Graphics Solutions announced that it will enter the DIY/crafter market through a new partnership with SiserⓇ North America. Siser has been in the consumer craft space for over 40 years and is a global leader in heat-transfer vinyl with expertise in the world of personalization and customization.
The new SiserⓇ by Avery Dennison brand will launch with EasyPSVⓇ Starling by Avery DennisonⓇ, a new vinyl film product created exclusively for crafters. EasyPSVⓇ Starling by Avery Dennison will consist of 55 brilliantly colored vinyl films. The SiserⓇ by Avery Dennison brand will also include 17 EasyPSVⓇ Glitters cast craft vinyl colors, which are based on Avery Dennison’s SC950 Ultra Metallic film product line.
EasyPSVⓇ Starling by Avery Dennison is a high-quality, flexible calendered vinyl film collection designed for a wide range of indoor and outdoor uses. The material offers excellent cutting and industry-leading weeding* and can be used in all kinds of applications, including glass and mirror, metal, ceramic and cups. And EasyPSVⓇ Starling vinyl is dishwasher safe up to 80 washes**, far exceeding other brands. The product is available in a variety of opaque, solid colors in a matte finish plus several colors in gloss.
Other features of EasyPSVⓇ Starling by Avery Dennison include:
- Efficient and precise conversion on commercial and craft plotters
- Outstanding durability and color fastness
- Excellent UV, temperature, humidity and salt water performance
“We noticed right from inception, our brands had a similar vision in the craft consumer space,” said Mariana Rodriguez, VP/GM Avery Dennison Graphics division. “We are very excited about our partnership with Siser and the launch of these new products,” Avery Dennison Graphics Solutions Marketing Director Abby Monnot said. “With Siser’s consumer-focused brand and Avery Dennison’s strengths in technology and product innovation, both companies are embarking on a journey of exciting new pressure-sensitive products made exclusively for the craft consumer.”
“This partnership connects two companies with unique strengths that complement each other extremely well,” said Dave Wheatley, Siser VP – Business Development, “We believe that these products will benefit all consumers who consistently seek high-quality products.”
EasyPSVⓇ Starling by Avery Dennison products will be available to existing Avery Dennison channel partners beginning in June. The consumer launch will follow in early fall at retail locations nationwide. To learn more about the EasyPSVⓇ Starling by Avery Dennison products, explore the SiserⓇ by Avery Dennison lookbook online.
*Weeding performance claims based on Avery Dennison internal testing of EasyPSV® Starling by Avery Dennison calendered film against other leading manufacturers’ calendered films. Testing was completed with various colored films. Weeding performance may vary by color.
**Dishwasher safe claims based on Avery Dennison internal testing of EasyPSV® Starling by Avery Dennison calendered film. Dishwasher safe claims up to 80 washes; top rack; heat dry; on glass, porcelain, and stainless steel. Testing was completed with various fonts. Dishwasher safe performance may vary by font.
