Family-owned sign and display business SignMax used Drytac ReTac Smooth 75 polymeric PVC film to produce a series of eye-catching interior wall graphics, bringing elements of the natural world into an indoor environment.
The South African company – founded by Theo Vermaak in 1987 and now managed by his son NJ – was tasked with producing a design that created a natural and calming atmosphere for visitors to its client, local neurosurgeon Dr. Francois van Niekerk.
SignMax only started using Drytac shortly before the project, but its success with these materials in other recent pieces of work led it to select Drytac ReTac Smooth 75, which was recommended by the team at Drytac’s exclusive dealer in South Africa, Midcomp.
The company printed the colourful and calming design onto Drytac ReTac Smooth 75 using its HP Latex 335 printer, before installing the graphics at the facility to give the inside of the building a completely new feel.
“We have only recently started using Drytac materials, but we are very excited to start using Drytac products more on future projects,” SignMax Managing Director NJ Vermaak said. “ReTac Smooth 75 is a great product and prints come out looking awesome when combined with our HP Latex 335. Our clients are also impressed with the fact that the product can be removed when not needed anymore, with no damage to the applied surface. Such has been the success of SignMax’s use of Drytac materials that the company is now exploring how the products can help it expand into new areas, in particular the wallpaper segment of the interior design market.
“As with most companies in business during the Covid-19 pandemic and coping with the subsequent lockdowns, we’ve had to be proactive and put new products to market,” NJ Vermaak said. “Using Drytac ReTac Smooth 75 means that we can offer our clients a new product we can trust, giving us confidence to enter a market that we have not yet explored.”
Aside from wallpapers, SignMax has also begun to explore other areas such as floor and counter-top graphics, as well as architectural films.
“The prospects for this market are looking great, we are excited and positive about future projects,” NJ Vermaak said. “By combining Drytac films with our HP Latex printers, we are able to print vivid colours quickly, at a high quality, which is ideal for the decorative and retail market.”
NJ Vermaak also commends the team at Midcomp for their advice and support. He concludes: “Midcomp have been a pleasure to work with from day one. From purchasing printers, to ordering materials, they are a reputable team. Everyone within the team is helpful and friendly and they always offer great customer service.”
