ISA International Sign Expo 2017, the sign, graphics, and visual communications’ industry’s leading event, drew more than 20,500 to see the latest products across the breadth of the industry last week. Held this past April 19-22 in Las Vegas, Nevada, ISA International Sign Expo 2017 blew past projections for education events, surpassing previous records by nearly 40 percent.
The 210,000-square-foot tradeshow floor included nearly 600 exhibitors and sold out months in advance. When the tradeshow doors opened, dozens remained on a waiting list, hoping to exhibit.
A number of co-located events also saw record attendance, including the National Sign Research and Education Conference (NSREC), which joined ISA International Sign Expo for the first time. NSREC, sponsored by the Sign Research Foundation (SRF), brought academics, students, researchers, planners and designers for discussions on creating sign systems within the public process, developing reasonable sign codes and future technologies within the industry. NSREC was completely sold out, with attendance 220 percent higher than the previous record.
Adding to the excitement on the tradeshow floor were a number of product introductions, ranging from groundbreaking print innovations to the latest in workflow solutions and LED lighting.
To capitalize on the growth, ISA has announced that its 2018 event will include more tradeshow floor space than ever before when it returns to Orlando.
ISA International Sign Expo 2018 will be March 21-24 at the Orange County Convention Center in Orlando, Florida. Registration will open in the fall.
