With personalization becoming a significant part of the industry, the Awards and Recognition Association has undertaken a major rebranding effort to become the Awards and Personalization Association. This new brand is embodied in the association’s new name, logo, tradeshows and Web site.
“This new name and brand will help us do a better job of serving our current members’ businesses and attracting others in the same markets, but that doesn’t mean we’ll lose sight of the trophy, awards, and recognition retailers and products this vibrant association was built upon,” said 2015-16 Awards and Personalization Association President Greg Della Badia, CAM of Tropar Manufacturing Co., Inc.
With the new name and brand, the association is recognizing what is already seen in the industry; that personalization has become a part of what we do. The change was proposed by the leadership and approved by the membership. The name, logo and brand identity are changing, but the values have not and will not change.
“As we continue to advance the industry of recognition and personalized items, we will offer our network of members even greater educational resources, dynamic events, and access to a vibrant professional community,” said Awards and Personalization Association Immediate Past President and Rebranding Committee Chair, Jeanette Brewer-Richardson, CRS of Engraving Concepts.
As a continuation of its mission, both members and non-members are able to see and experience the new Awards and Personalization Association brand in action when it heads to Ohio for the Great Lakes Awards & Personalization Expo, October 23-24, 2015.
This event is strategically located in Toledo, Ohio, which offers convenient travel options for attendees and exhibitors and is surrounded by a high concentration of personalization, recognition, awards, and engraving professionals and businesses.
Visit the new Web site at www.AwardsPersonalization.org and share your thoughts at [email protected].
