According to Digital Signage Today, Bradley International Airport has deployed digital signage in the main terminal and in the airport restrooms. The initiative comes as a result of a partnership with Connecticut’s Trafficking in Persons Council and Love146, a non-profit anti-child trafficking organization.
Human trafficking experts cite restrooms as an ideal location for signage because it is one of the few places a victim may be separated from the trafficker – allowing them to get resources for help, according to an airport blog post.
“Bradley International Airport is committed to educating our colleagues and passengers about this concerning issue,” Kevin A. Dillon, A.A.E., Connecticut Airport Authority executive director, said in the blog. “We are joining airports across the nation in calling attention to human trafficking so we can raise awareness and ensure victims get the help they need.”