Proto, an AI-powered hologram producing company, partnered with the UFC in a promotion at the Las Vegas venue The Sphere during the Noche UFC themed event that took place on September 14 in Sin City. The partnership utilized digital signage to bring AI personas of UFC owner Dana White and the fighters from the card to “life” on digital screens within The Spere.
The AI powered technology (seen below via Networld Media Group) allowed the video messages from White and company to be translated into Spanish to honor the Noche theme of the event and Mexico’s Independence Day.
The installations quickly became a point of interest for fans attending the event as the screens presented the UFC personalities in 4K clarity. During the press sessions leading up to the event, Proto founder and CEO David Nussbaum said, “UFC is known for delivering unforgettable experiences, and now, with our cutting-edge hologram technology, fans will have a mind-blowing chance to stand shoulder to shoulder with their favorite fighters and even Dana White himself.”
