PPDS, the AV industry’s fastest-growing global provider of digital signage, LED display, and professional TV solutions and the exclusive seller of Philips Display products, is excited to announce the launch of its new visual identity for North America.
The company experienced tremendous growth in 2020 and with the arrival of a new year, created a new brand design as part of an evolutionary phase for the company to bring even more value-added services and solutions to the AV industry.
The new PPDS brand supersedes the existing Philips Professional Display Solutions identity. All displays will continue to be Philips branded.
Anticipating a significant year of expansion for PPDS in North America, which will see entry into new markets and the availability of brand new solutions—including the previously announced new interactive Philips T-Line (for education) and C-Line (for corporate) range—as well as a suite of new lines to be announced, today also marks the launch of a new Web site ppds.com, a sleek new logo and a compelling tagline, Powering Evolution.
Over the past two decades, PPDS has rapidly evolved from being a new entrant in an already highly competitive and crowded market to quickly becoming the brand of choice for many of the world’s leading businesses and organizations, operating across multiple industries.
Featuring a full range of Philips professional display solutions (including digital signage, LED displays, and professional TVs, all built in-house in its purpose-designed manufacturing facilities in both Europe and China), coupled with a world-leading and enviable R&D team, the PPDS brand is recognized for providing dedicated, world-first, industry influencing solutions and services to customers across all business sectors, including hospitality, corporate, retail, education, and healthcare, among others.
A New Strategy-powering Evolution
The PPDS brand marks an evolution for the organization, reflecting its continued strategy for substantial market growth and positioning as a forward-thinking business that is supportive of its customers, and the industry.
As part of that new brand strategy, PPDS is now accelerating its core strategic business streams to provide even more value to the AV channel and their customers. These include:
Delivering more advanced, innovative and timely total solutions, rather than simply displays, to customers when they need them most. Harnessing its growing and enviable third-party partnership network—demonstrated clearly in 2020 with the PeopleCount, safer social distancing displays, including solution options from both Bosch and NowSignage.
Facilitating access to global markets for customers, with a full, worldwide product and solution portfolio backed by a one-stop approach and a single point of contact, regardless of location or geographical reach (ie, multiple national or international footprints).
Leading from the front in driving and supporting environmental consciousness and sustainability in the industry, and to reducing unnecessary waste, whether it’s paper-based or electrical, both internally and for customers.
Chris Colpaert, general manager for EMEA, Asia Pacific and North America at PPDS, said, “Our new strategic direction focuses on total solutions, global presence, and sustainability. And this important strategic redirection is the right moment to give our organization a new identity—PPDS.
“With a strong financial position and firm foundations as a part of TPV—the world’s largest manufacturer of monitors and a leading provider of display solutions—our ongoing investment in our people and our manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organization.”
Ron Cottaar, the marketing director behind the new brand at PPDS, explained, “It all starts with powering evolution. We enable our customers, helping them to bring their ideas to life. And we inspire them to push the boundaries to create and deploy new ideas that they didn’t even know were possible. This means we work together, listen to business needs and bring solutions to life.
“PPDS combines the best of Philips professional displays with the ultimate from our hardware, software and system integration partners. Our brand stands for the new, for the digital, and for connecting today’s people into the technology of tomorrow.”
Joe King, vice president, PPDS, Commercial Displays, North America, added, “At PPDS, we are dedicated not only to our own organization, but also to the larger professional display and AV industry. Our primary goal is to deliver the solutions our customers need when they need them. We’re executing the next phase in our company’s evolution, adding even more value to our evolving Philips digital signage, LED displays, and Pro TV solutions and making it even easier to do business, whether you’re a single office or retailer with thousands of stores across the globe.”
King continued, “The last year has been a challenge to everyone and that’s not an exception here. Our people have risen to that challenge with remarkable speed and efficiency, developing innovative solutions such as PeopleCount, which was developed at lightning speed to provide customers long-term relief during the ongoing pandemic. This was in addition to launching new product ranges—expanding our portfolio with collaboration displays dedicated to the corporate and education sectors, and new professional TVs for business.
“Our newly launched brand better highlights our agile approach to work, including our ongoing strategy for open technology, breaking silos between hardware and software by encouraging full and easy integration with innovative third party companies. We will continue to develop our strategy, employing that PPDS dynamism to support our customers locally, while facilitating access to the world for our customers, with a global range and a global presence, now and into the future.”
