Daktronics partnered with QMS, a leading digital outdoor media company, to continue momentum in Melbourne, Australia, by launching The Lonsdale a new premium landmark 
digital billboard in the heart of Melbourne’s central business district (CBD).
QMS CEO, John O’Neill said, “The launch of ‘The Lonsdale’ marks an impressive milestone for our business, expanding our already extensive Melbourne portfolio to 32 landmark digital billboards. I am very proud to see QMS leading the charge, as we continue to consistently switch on premium quality digital signage in iconic locations across this vibrant city of Melbourne.”
The new digital billboard measures 2.93 meters high by 10.62 meters wide and features 10-millimeter line spacing to deliver a commanding presence at the major intersection of Lonsdale and Russell Streets. It offers extended dwell times to both vehicle and pedestrian traffic impacting more than 2.2 million viewers per month.
Located in a key pedestrian area of the CBD that is open 24/7, The Lonsdale provides advertisers with a unique opportunity to capture a professional working audience during the week and large volumes of visitors on the weekends due to its proximity to key tourist, shopping and multicultural precincts.
Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.
