Roland DG Corporation, a leading manufacturer of wide-format inkjet printers, vinyl cutters, 3D milling machines, dental mills and other advanced digital technologies, has appointed Eric Zimmerman, a sign and graphics veteran with more than 25 years of related experience, as its new Director of Global Market Research. In this newly created position, Zimmerman will collaborate with global marketing, product,...
Thinking about starting your own sign business?
In this episode of Behind the Signs, hosts Joe and Liz Aranella break down the essentials of launching a successful sign shop! From registering an LLC, choosing the right equipment, and finding your niche, to avoiding common pitfalls—this episode is packed with expert advice.
https://www.youtube.com/watch?v=ZEBmPr17Y6U
- How do you register an LLC for your...
In developing a sales strategy, one size does not fit all. You must customize your strategy to the specific requirements of the account because each business opportunity is different.
The personalities from one account to another will be different. The needs and problems facing each business will be different. And the buying process at each company may be different.
You need...
STAHLS’ is excited to announce the Stahl Family Scholarship for 2025, marking five years of empowering entrepreneurs and schools with cutting-edge heat printing technology. Since its launch in 2020, the scholarship has awarded over $100,000 worth of equipment to 37 winners, helping small businesses and educational programs turn their dreams into reality.
In 2025, STAHLS’ continues this tradition by awarding...
The adage, “from small beginnings come great things,” is the perfect way to describe J Signs and Graphics in Aberdeen, North Carolina.
Twenty-four years ago, after already having worked within the signage industry for a number of years, company Founder and Owner Jeremy White decided to set out and make his proverbial mark on the signage industry—albeit in a simple...
“Design is the intermediary between information and understanding.”
— Hans Hoffman
Meeting ADA signage regulations can be confusing at times, but our ADA Room Identification Signs webinar is here to help! Tim Lloyd from Nova Polymers joins Sign Builder Illustrated at 2 pm ET on March 19 to give designers and fabricators the specifics of ADA sign requirements. Register now >
Tim...
Kitcast, a leader in digital signage software for Apple TV, is proud to
announce the release of its new platform. It enables businesses of all sizes, educational
institutions, and non-profit organizations to turn their digital displays into dynamic, engaging, and interactive communication tools. With advanced features that simplify digital signage management, Kitcast boosts both internal and external communication for organizations of...
At its most basic, a sign shop’s involvement in digital signage can be as simple as selling and installing a digital board. But there are many more opportunities to wow a client through custom sign work and stellar service.
Here are three ways sign shops can go the extra mile in a digital signage sale.
1. Custom Fabrication
In an effort...
Get Schooled
Before pitching your first digital sign, you need to understand exactly what it is that you’re pitching and the value that brings to your customer. This means your first investment should be in training and education rather than any materials and equipment.
“The question isn’t capabilities. You’re not talking about I need more square footage, or bigger trucks, or...
In our search to learn from and partner with international fabricators, our 24-day journey east kicked off with a fast-paced and intense short week in Tokyo, Japan. From the airport to The Tokyo Sign & Display show, Elizabeth and I were immersed in every sign type imaginable. We were quickly enamored with the beautiful and effective wayfinding signage in...
