The 2012 SEGD Global Design Awards demonstrated that effective environmental graphic design doesn’t require huge budgets, large audiences, or the latest in technology. Winning projects instead rely on well executed, strong ideas that can dramatically impact the built environment.
“The winning projects represent a wide diversity of typologies, a substantial integration of technology, and yet a timelessness that is not invaded by the latest high‐tech gadgetry,” says Edwin L. Hofmann, associate vice president of Prototype Design for Limited Brands/Victoria’s Secret and chair of the 2012 SEGD Global Design Awards jury. “What they all have in common is the solid foundation of strong concepts, well executed regardless of budget or medium.”
The 2012 winners were announced Saturday, June 9, in the finale to the 2012 SEGD Conference, held in New York June 7‐9. The 2012 jury led by Hofmann selected 18 winning projects, including six that received the highest recognition, Honor Awards. Ten projects received Merit Awards and two received Jury Awards.
The winning projects are:
2012 SEGD Honor Awards
Book Shelf
Donor recognition at Lebanese Association of Plastic Arts (Beirut)
Design: PenguinCube SAL
Celebrating 100 Years
Exhibition at the New York Public Library (New York)
Design: Pentagram Design
Empty Sky: The New Jersey 9/11 Memorial
Liberty State Park (Jersey City, N.J.)
Design: Frederic Schwartz Architects with Alexander Isley Design
The High Line
Signage and environmental graphics for a linear park (New York)
Design: Pentagram Design
REFLEX
Exhibition at the Assembleia da República (Lisbon)
Design: P-06 Atelier
Yoho Midtown Clubhouse
Environmental graphics for a residential complex (Hong Kong)
Design: One Plus Partnership Ltd.
2012 SEGD Merit Awards
ANZ Centre
Environmental graphics for bank headquarters (Melbourne)
Design: Fabio Ongarato Design
Battery Point Sculpture Trail
Park sculpture and graphics (Hobart, Tasmania, Australia)
Design: Futago
Dig Deep
Art installation at Virginia Commonwealth University (Richmond, Va.)
Design: Cassie Hester
German Expressionism: The Graphic Impulse
Exhibition at MoMA (New York)
Design: MoMA Department of Advertising and Graphic Design
Hollywood Hills Hotel
Environmental graphics and signage (Hollywood, Calif.)
Design: Newsom Design
Infinite Variety: Three Centuries of Red and White Quilts
Exhibition at Park Avenue Armory (New York)
Design: Thinc Design
Leeds Street Tree Grates
Streetscape graphics/interpretation (Melbourne)
Design: HeineJones
Northeastern University Tribute Portal
Media installation (Boston)
Design: Selbert Perkins Design
By the Sweat of their Brows
Environmental graphics for Sydney Water (Sydney)
Design: BrandCulture Communications
Think: An Exploration into Making the World Better
IBM exhibition at Lincoln Center (New York)
Design: Ralph Appelbaum Associates with SYPartners, Mirada
2012 Jury Awards
For a Sweet New Year
Window display for The Jewish Museum (New York)
Design: Cooper Joseph Studio
National Mall & Memorial Parks
Wayfinding system for the U.S. National Park Service (Washington, D.C.)
Design: Hunt Design
For video, photos, descriptions, and credits of the winning projects, visit the SEGD Design Awards archive.
