Many are calling Adele’s new LED wall at her “pop-up stadium” in Munich the largest of its kind to ever be displayed at a concert. The singer’s temporary stadium will host shows twice a week during the month of August. Offering attendees varied views from different angles, the giant LED wall—an undulating 721.7-foot-high by 98.4-foot-wide screen—is set to be the second star of the show.
The stadium, which has a capacity of 80,000, is reported to have cost $43 million to construct with an expected revenue of around $545 million from the concert series, according to AV Magazine. In a profile of Adele’s pop-up stadium by Fast Company, Live Nation Germany’s Marek Lieberberg compared the stage to the Coliseum and said the pop-up stadium concept was an experiment for the concert promoter.
The set was designed by German set design and exhibitor service partner Messe München. The 71,041-square-foot LED wall is set to wow concertgoers for the rest of the month.