Baird & Warner Real Estate’s “Easier” themed campaign by Chicago’s award-winning Jacobs Agency has been launched through a series of OOH executions that bring to life the message of easier through engaging graphic treatments and simple copy using Baird & Warner’s black and yellow logo colors.
From showing how easy it is to solve an all-yellow Rubik’s Cube to finding a giant needle in a haystack, the campaign communicates how Baird & Warner takes a process that is perceived as extremely difficult and makes it so much easier.
