In partnership with SNA Displays, Truist Park, home to the Atlanta Braves, has added 10 large-format LED video displays and additional displays leading up to the 2025 Major League Baseball (MLB) season. The highlight of the video enhancements is a new-and-improved main Center Field BravesVision videoboard, the ballpark’s largest and most visible LED screen.
SNA Displays, a leading provider of large-format LED displays across many verticals, was selected to manufacture and integrate the new screens across Truist Park. Select upgrades were scheduled to be complete ahead of the 2025 MLB season, with more upgrades to come before the 2026 season. In total, SNA Displays was awarded approximately 19,000 square feet of LED display technology.
“Our video displays play a pivotal role in the overall game day experience for our fans at the ballpark,” said Scott Waid, senior vice president, head of technology services at the Atlanta Braves. “We are proud to partner with SNA Displays to bring fans top-quality experiences to Truist Park as fans from all over Braves Country and beyond visit us this season for what will be a monumental year for our franchise as we host the 2025 MLB All-Star Game.”
Several in-stadium display systems are fully installed and operational, ready for the Braves’ home opener on Friday, April 4, the first of a three-game series against the Miami Marlins. These include the main Center Field BravesVision videoboard, a 300-level LED ribbon near the Coca-Cola Corner in Left Field, and a pair of 400-level LED ribbons.
The BravesVision videoboard is roughly the same size as its predecessor at 65′ high x 121′ wide, but with a 10 mm pixel pitch it contains more than two-and-a-half times the number of pixels. With a resolution of 1,968 x 3,680, the screen now has more than 7.2 million pixels and was custom engineered to provide improved operational service and maintenance access for the Braves’ audio-visual support team.
The stadium’s new 400-level LED ribbon along the First Base side is more than 3 feet high and extends 411 feet. The other ribbon is longer, extending 479 feet along the Third Base side of the ballpark’s 400 level. Both feature an 8 mm pixel pitch. The 300-level LED ribbon in Truist Park’s Coca-Cola Corner is 3′ x 123′ and has a 10 mm pitch.
Several other LED displays in and around the ballpark have also been installed ahead of the Braves’ home opener, including screens at the Blue Moon Beer Garden at The Rooftop and the new Outfield Market in the Right Field Concourse.
Additionally, The Battery Atlanta, a year-round mixed-use entertainment destination adjacent to the ballpark, now features multiple new video displays to engage fans and patrons. An ultra-wide 46′ display will be added at The Battery Atlanta near their new tenant, Shake Shack, in time for this year’s MLB All-Star Game. LED displays have also been added to the upper façade of Top Golf’s Good Game restaurant and bar, as well as the new Truist Deck parking garage at the east end of The Battery Atlanta, which faces pedestrian walkways and Windy Ridge Road.
Global design and consulting firm WJHW provided consultation services for the Braves and oversaw the technology selection phase, choosing SNA Displays’ EMPIRE Exterior™ line of LED video technology for all displays to date. SNA Displays also provided demolition and removal services for previous displays as part of its scope.
“We’re thrilled to be selected as a vendor for the Atlanta Braves and Truist Park,” said Barbara Barry, director of sports and live events for SNA Displays. “Our experienced team of engineers, project managers, installation managers, and solutions experts have a demonstrated track record of performance at this scale, and it’s wonderful to partner with such a storied franchise to create dynamic and memorable experiences at its home stadium. This technology refresh takes an impressive venue to a new level.”
Located approximately 10 miles from downtown Atlanta, Truist Park’s unique cantilevered design pushes the middle and upper bowls toward the field to get fans closer to the actions, giving it a higher percentage of seats close to the field than any other MLB ballpark. With a seating capacity of approximately 41,000, Truist Park also hosts concerts, tradeshows, corporate gatherings, parties, and other events.
Truist Park will host the 2025 Major League Baseball All-Star Game Presented by Mastercard and accompanying All-Star Week events. Visit SNA Displays’ Truist Park portfolio page for more information about the installation and future plans.
