Avery Dennison Performance Polymers, a manufacturer of high performance adhesives solutions for tapes, labels and graphics applications, has launched a new, more dynamic website with enhanced functionality and improved product selection and enhanced search features.
The core foundation of being “More Than Just Chemistry” highlights Avery Dennison Performance Polymers’ commitment to exceptional customer service by providing added value from initial inquiry to adhesive selection and application. The site is designed for everyone from engineers to buyers in companies that manufacture pressure-sensitive products used in automotive, building and construction, electronics, general industrial, graphics and signage, labels and packaging, and medical applications.
The improved website showcases Avery Dennison Performance Polymers’ unique insights across the customer value stream. By utilizing the company’s strengths in vertical integration and materials science, their technical service and R&D teams bring together extensive knowledge of polymer design and formulation, coating and converting, and a deep understanding of end-user applications.
“The new site is more dynamic and user-friendly than our previous website,” says Darin Miles, global commercial director, Avery Dennison Performance Polymers. “We built it from the ground up to allow users to quickly find what they’re looking for. The site features the many capabilities that Avery Dennison Performance Polymers brings to our customers worldwide.”
Application-first Focus
Visitors to the new website will be able to locate in-depth information on adhesive applications and their supporting technologies across a range of industries. Through the site, visitors can access a selection of different adhesive platforms, and details on how these adhesives are used and adapted to meet various application requirements. To address customers’ unique application-driven challenges, the Avery Dennison Performance Polymers team has the capability to quickly tailor and customize adhesives to provide the best solution.
The site’s “Insights” section contains informative articles and postings on adhesive-related topics, including materials science, polymer research, trends, and industry news. This section will be regularly updated to keep visitors current with the latest in adhesive innovations and trends.
Expanded Product Selector
The new website features an expanded product selector, which provides detailed information on over 90 Avery Dennison Performance Polymers adhesive solutions. To select an adhesive, users choose from a list of performance criteria and desired features such as adhesive chemistry, substrate type, surface energy level, and required durability and resistance to temperatures and humidity. The selector then recommends specific adhesives that fit the criteria.
Moreover, there have been a number of enhancements to this new website, including responsive design for mobile visitors.
