Catering to the photofinishing industry’s need for product and service diversification as a means to increase revenue streams, FASTSIGNS International, Inc.—the worldwide franchisor for the more than 575 FASTSIGNS® sign, graphic and visual communications centers in nine countries—has signed four Co-Brand franchise agreements with three independent photofinishers.
The FASTSIGNS Co-Brand program launched in 2012 and quickly gained traction with independent print shop owners, allowing them to keep full control of their existing business while adding value for their customers and promoting long-term growth. With this success, the company is now targeting independent owners in the photofinishing industry, which has undergone significant technological changes since its start in the early 1900s.
“For decades, the photofinishing industry has continuously had to evolve to stay on top of consumer needs, and the current economy makes it even more challenging for independent owners to move their business in the right direction. Photofinishing companies must constantly try to keep their fingers on the pulse of innovations and technology trends,” said Mark Jameson, EVP of Franchise Support and Development at FASTSIGNS, International Inc. “Adding wide format allows photofinishing companies to remain relevant, which can be a challenge as they try to manage their businesses day-to-day.
“Our Co-Brand franchise program removes the guess work, allowing them to focus on their business and broaden their service offerings.”
Davis, Robert, and Andrew Hanson of Harold’s Photo were introduced to the Co-Brand program through the 2015 Buck Rogers National Photofinishers group and recently signed a franchise agreement for their location in Sioux City, Iowa and a development agreement in Fargo, North Dakota. Harold’s Photo has been owned and operated by the Hanson family since it was founded in 1910.
“We always thought we would be more successful as a fully independent business, but the support system provided by FASTSIGNS makes it worth the investment; you definitely get what you pay for,” said Davis Hanson. “Their main concern is for us to be successful and profitable, so becoming a Co-Brand partner with FASTSIGNS is mutually beneficial and creates a nice synergy at our stores. This allows us to offer so much more to our customers, while still retaining our independence.”
Independent business owners can join FASTSIGNS through its Co-Brand program for as little as $10,000 down, in addition to reduced royalties. As the leading brand name in the sign and graphics industry, the company offers the latest technology, cost savings through relationships with national vendors and suppliers, comprehensive marketing and visual communications solutions and the benefits that come from networking with FASTSIGNS centers nationwide.
For more information about the FASTSIGNS Co-Brand franchise program, contact Mark Jameson ([email protected] or 214/346-5679) or visit http://www.fastsigns.com/.
