Contra Vision, North America, Inc.. has been involved in supplying innovative see-through graphics, which are used at Hartsfield-Jackson Atlanta International Airport, the world’s busiest airport by passenger traffic since 1998 and number of flights since 2012.
Contra Vision North America, Inc. have been working with space advertiser Clear Channel Airports and their print partner in Atlanta to create images which would meet the demands of both advertisers and the TSA (Transport Security Agency) in providing images to line the corridor of the main central hub between terminals and allowing for the degree of see-through visibility which meets security requirements.
Using Contra Vision® Performance™ 20% offered the benefit of creating strong images which are highly visible from up to 10 metres distance, with clarity that enables small logos to be seen and the police have the see-through vision required too. This material is also used on the train cars moving passengers between terminals and throughout the airport, currently an advertising campaign is posted for Samsonite luggage which might seem the perfect fit! With the use of Contra Vision Performance 20% the Samsonite logo on the luggage in the ads is recognizable which with higher transparency perforated films it would not have been.
The company’s material is unique in that with different transparency options, Contra Vision Performance can transform the utilitarian space of a TSA checkpoint with constant queues of passengers, into a venue for high visibility advertising and meet the rigorous demands of Homeland Security.
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Charles Bowden Jr., Atlanta Field Operations Manager for Clear Channel Airports comments, “The advertisements really ‘pop’ when using Contra Vision Performance 20% transparency, yet the airport security staff can still clearly see through the window from the other side. This is the perfect fit for our application and meets our advertising and security needs brilliantly.”
Another important factor in choosing Contra Vision material is the ease of application and removal, Gloria Minor, Atlanta Operations Manager for Clear Channel Airports added, “With Contra Vision Performance perforated films we are able to reduce our application time by half and time is money. The film installs smoothly and removal is quick and easy, which is essential when advertisements change regularly.”
The advertising campaigns at Atlanta Airport may change regularly, but Contra Vision Performance will add some color and interest to the passenger terminal for the foreseeable future.
For more information, visit www.contravision.com.
