BOXPARK Liverpool is an event space based in Liverpool, England that hosts large crowds and parties, so when they needed new LED installations to advertise outside their building in a prime location, Daktronics was called upon. With this being BOXPARK’s first location outside of London, they wanted to make a statement with prime digital advertising outside of the building.
Daktronics and Open Media teamed up to install their first EcoSmart features, which can provide energy savings of up to 50 percent.
“The BOXPARK Liverpool site marks an exciting development in our work with Daktronics, being the first site and media owner in England to fully use the EcoSmart offering,” says Open Media Founder and CEO Mike Smith. “With advanced louvers and improved power supplies, the product aligns perfectly with our sustainability goals as a business, while still delivering the fantastic image quality that we are renowned for in the market.”
According to the Daktronics, the new digital screen measures 19.9 feet high by 53.5 feet wide and features 10-millimeter pixel spacing to bring excellent image clarity and contrast to messages shared on the display. The outdoor display is in a busy downtown area in Liverpool and brings the flexibility of digital signage to a location that previously used a static banner.
“We are delighted that Open Media chose Daktronics’ latest EcoSmart LED display technology for their iconic installation at BOXPARK, Liverpool,” says Daktronics regional director, Patrick Halliwell. “As a manufacturer, we consider the environmental impact of our technology throughout its entire lifecycle. Power consumption during operation is a significant factor for both manufacturers and customers. Once again, we are pleased that Open Media, a B-Corp company, recognizes the power-saving benefits that EcoSmart technology offers.”
