Daytona International Speedway (DIS) held a special ceremony Tuesday night to officially light its new identification sign as part of the $400 million DAYTONA Rising project.
Members of the France family helped light the 355-foot sign. Before arriving at DIS in October, the massive “supersign” traveled nearly 1,500 miles from manufacturer Jones Sign Company’s headquarters in Green Bay, Wisconsin. The sign uses 3,619 LED lights and each letter of “DAYTONA” stands over 13 feet tall. Top International Speedway executives, including President Joie Chitwood III, lit the sign for the first time .
The DAYTONA Rising project is set for completion in January 2016 in time for the Rolex 24 At Daytona.
