Digital Signage Expo (DSE), the world’s largest International Tradeshow and Educational Conference dedicated to digital displays, interactive technology, and digital communications networks, announced that its twelve-part Digital Signage Seminar Program at DSE2015 designed specifically for end user professionals will include an hour-long interactive session titled “Technology Enabled Environments.”
Moderated by Mark Boidman, Managing Director Peter J. Solomon Company, this panel discussion will focus on how their respective customer-facing organizations have succeeded in increasing customer engagement. Panelists include:
- Kevin Hunter, Chief Operating Officer, Gimbal
- Shauna Forsythe, President & CEO, Alliance Airport Advertising & Alliance Target Media
- Todd Swidler, Global Head of Strategic Content Partnerships, Bloomberg Media Group
DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of insights.
DSE Advisory Board member Daniel Orme-Doutre, Senior Content Publishing Manager, Microsoft, said, “An ideal evolution in a technology-enabled environment will include multiple seamless competing and supplementary technologies that allow many audiences to tune and control the message, environment and experience without technical knowledge. The experience and control will feel natural, easy and unburdened. The messaging will smoothly and, unobstructed by technology or knowledge levels, land on the appropriate audience. And the messenger will have all the necessary data to evolve the experience.”
DSE Advisory Board member Jesse Breidinger, Senior Shopper Marketing Manager, The Coca-Cola Company, said, “The standard for 2015 and beyond should look a lot different and more enhanced to keep up with rapidly changing technologies. For example, it should evolve to include flat screens that can connect to computers and phones with touchscreen and Bluetooth capability. Wi-Fi is a must, but most importantly Wi-Fi that you can actually connect to easily. In the future, I can envision a world where the phrase “technology-enabled” is no longer used because it will be the expectation.”
Note: To read more about what other DSE Advisory Board members have to say about this and other important topics, see http://www.digitalsignageconnection.com/blog/ask-the-board
Registration for “Technology Enabled Environments,” or any of DSE 2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.digitalsignageexpo.net.
Mark your calendar now: DSE® 2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 & 12 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit www.DSE2015.com.
