The Digital Signage Federation® (DSF), the only independent not-for-profit trade organization serving the digital signage industry, invites DSF members and non-members alike, to attend its Wednesday, Feb. 22 “Hangout” panel discussion at 2pm EST, entitled, “Advertising Ecosystem and Strategy: How to Monetize Your Network.”
Companies looking to capitalize on a digital signage network by utilizing advertising revenue should understand the entire ad-supported ecosystem. In this online hangout, panelists will discuss emerging trends in the management of digital out of home networks and the process of creating ad revenue from an existing network. Registration is free and open to the public.
This free forty-five-minute “Hangout” is a panel discussions using the Live on YouTube platform with a moderator and a panel comprised of Digital Signage professionals who are members of the DSF, to include:
- John Crooke – VP Global Brand Development, PlayNetwork
- Eugene Rapada – Advertising Operations, PlayNetwork
- Jeremy Ozen, President & Co-Founder of VistarMedia
- Sheldon Silverman, CEO & Founder, SmartBomb Media Group and DSF Board Member
Among other topics, panelists will address
- How to develop the type of advertising content that is consistent with your network brand.
- How to provide traffic counts and audience analytics in order to get advertisers to pay for placement.
- How programmatic buying platforms facilitate the path to revenue.
“Navigating a Digital Signage deployment is always an arduous process, but figuring out the best way to monetize your network with DOOH Advertising dollars is even trickier,” said Silverman. “There are important factors to consider when opening your network to outside advertising.”
More information on the February 22 Hangout event or other DSF events can be found on the DSF website. Both DSF members and non-members may join these, or any of the DSF’s scheduled Hangout conversations for free – but registration is required and can be accessed on the “DSF Event Web Page” of the DSF Web site at http://www.digitalsignagefederation.org/events/.
