Jeff Mercer has been hired as the new Southeast US Territory Sales Manager for Drytac, an international manufacturer of self-adhesive materials for the large-format and signage markets.

Mercer will oversee the states of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. Mercer has been working in sales for more than 25 years and brings substantial business development and customer service experience across various businesses with him.

“Adding Jeff to our US team is a real coup for us,” says Glen Fitzgerald, Director of Sales, Americas at Drytac. “He has a wealth of industry experience, and we believe this will be of significant benefit to the Drytac team and our customers across the busy Southeast US region.

“I’d like to extend a very warm welcome to Jeff and very much look forward to working with him to provide an even more efficient service to our customers.”