Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology, and digital out-of-home networks (DOOH), is now accepting nominations for its 11th Annual Content Awards.
New for 2014, DSE has added a Professional & Personal Services category to differentiate services provided by banks, insurance companies, accounting firms, brokerages, and salons from the general retail category.
To qualify, nominees must have a new or current digital signage or interactive technology program installed between November 1, 2012, and November 1, 2013. Submissions deadline is Friday, October 4, 2013, and forms are available at: http://www.digitalsignageexpo.net/dse-content-awards
Nominations will be evaluated by a panel of independent judges on the basis of:
- Creative Relevance – The extent to which content demonstrates new or unique creative design and delivers compelling relevance to the intended audience.
- Production Quality – The extent to which the overall appearance and impact of the content meet or exceeds standards for quality production.
- Intended Mission – The extent to which the content quantitatively accomplished its intended mission (i.e., increased brand awareness, informed or directed customers or visitors, increased or expanded existing revenue).
The 5th Annual Apex & Content Awards Dinner will be held on Wednesday, February 12th from 7:00-9:00pm in Las Vegas on the opening night of DSE 2014.
“DSE’s Content Awards honor innovative and compelling content, whether a one-way communication, or interactive,” said Richard Lebovitz, editorial director of Exponation, LLC, who oversees the Awards judging. “The judges will be looking for content created for digital signage and digital out-of-home, including both ad-supported and non-ad supported digital place-based networks, that is as engaging as the technology running behind it is seamless and transparent.”
Mark your calendar now: Digital Signage Expo® 2014, co-located with the Digital Content Show, is scheduled for February 11-13, 2014, with access to the Exhibit Hall February 12 & 13 at the Sands Expo & Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2014 updates, use #dse2014. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.
