The Digital Signage Federation®, the only independent not-for-profit organization serving the digital signage industry, and BUNN present, “The Right Mix of National, Regional, and Local Advertising.” The September 26 event is the fifth webcast installment in the twelve-month series targeting digital out-of-home and place-based network operators. The hour-long webcast will bring three perspectives on this element of operation from industry veterans—Ray Rotolo, COO, Posterscope; Jesse London, Vice President, General Sales Manager of CBS Outernet; and Andy McRae, General Manager, Dot2Dot Communications.
This session will offer insights into the way in which campaigns can be localized to take best advantage of dayparting, location, and audience-specific targeting capabilities of digital signage. The question of ad mix impacts content strategy, ad sales approach, pricing structure and scalability, which this session will dissect for viewers.
Those who attend the free webcast will gain:
+ An understanding of how to identify and sell ads to local businesses on the network
+ A knowledge of pricing strategies for local advertisers
+ Insight into effective approaches for improving ad sales success and revenue forecasting
To register for the September 26, 2pm EDT webinar, please visit https://www2.gotomeeting.com/register/431239690.
About Ray Rotolo
Ray Rotolo, COO, Posterscope’s daily responsibilities includes responsibility for Hyperspace (Digital OOH division) and Modern Art (production), corporate development and media investment. Prior to Posterscope, Rotolo was the Managing Director at Kinetic Worldwide where he founded and ran the Target Health Division, focusing on media solutions for blue chip healthcare companies such as Bristol-Myers, GSK, and Novartis. Prior to his work on the agency side, Rotolo spent ten years at NBC where he managed MSO relationships for the cable division, helped launched MSNBC and the Olympics. He is a winner of the Cinema Advertising Council Integrated Campaign of the Year Award for American Express “DeNiro,” and is a members of several boards, including Invivid Media and the DPAA Advisory Board.
About Jesse London
Jesse London, Vice President, General Sales Manager of CBS Outernet has been in media sales his entire career. In addition to OOH, London has sold radio, television, and internet media. Before joining CBS Outernet in 2009 he managed sales teams at ABC, NewsCorp, and at his own company, MediaPlace. His focus and expertise is in bringing Digital OOH networks to market. He managed the first sales efforts for Blockbuster TV, Channel M, Cafe USA, In Store Sports Network, IPG, Screenvision, and others. At CBS he successfully built GameStop TV into a sucessful, profitable, and growing network. Today at 4,300+ locations, the GameStop TV network is bought and planned across a variety of young male brands including game publishers, theatrical, home entertainment, auto, QSR, packaged goods, government, telco, etc.
About Andy McRae
Andy McRae, General Manager, Dot2Dot Communications brings over twenty years of digital media experience to the presentation, including experience earned as General Manager of Market Information Services of Canada. Dot2Dot Communications jointly announced in August with Scala, Inc. as the master distributor of Scala in Canada and is the sole proprietor for the Scala Ad Manager platform and its global services.
