The Digital Signage Federation®, the only independent not-for-profit organization serving the digital signage industry, and BUNN present “The Media Buyer Mindset.” Presented by Amy Vollet, vice president, Director of Media at The Integer Group, the May 23 event is the first in a monthly series of webcast curriculum focused on revenue generation, investment attraction, and operational efficiencies of Ad-based Network Operators.
Digital Place-based network operators whose business models depend upon generating advertising revenues and sponsored programming must communicate effectively with media strategists, planners and activation specialists to maximize their ad sales success. By better meeting the informational needs of media professionals regarding the value of ad-based networks, operators can reduce their sales costs, increase revenue, and improve their forecasting.
In this session, moderated by Lyle Bunn, Amy Vollet (pictured), whose professional responsibilities and expertise encompass traditional, digital, shopper and emerging media, will outline the decision planning process and identify key factors that lead to purchase of time in dynamic place-based media. A Q&A session will follow the presentation, allowing participants to get answers to questions and clarify sales challenges.
Those who attend the free webcast will come away with:
* A better understanding of the ad planning, buying processes, and priorities.
* Knowledge of how to communicate effectively with media planners to “get on the plan” and achieve ad revenue.
* Ways to reduce selling costs.
* Insights to improve revenue forecasting.
To register for this Web event, visit https://www2.gotomeeting.com/register/585793986.
