As brand identities evolve, companies and organizations need to update their signage and visual graphics. Bill’s Bike and Run, an iconic part of the Idaho Falls, Idaho community since 1947, decided to combine a relocation with a visual communications makeover from FASTSIGNS® to better reflect the brand’s mission and visually communicate their passion for biking.
“Visual graphics should be designed and implemented to engage and connect with the established customer base, and should position the company for future success with new clients,” said Drue Townsend, Senior VP of Marketing for FASTSIGNS International, Inc.
While Bill’s Bike and Run’s new building was under construction, FASTSIGNS interpreted architectural drawings with elevations and superimposed sign and visual graphic designs on them to help plan for interior décor and wayfinding signage.
To brand the building, FASTSIGNS added a site sign, exterior signage, outdoor dimensional graphics and window graphics. FASTSIGNS also created interior dimensional signs, wall décor that included gallery wraps and wall murals, safety signs, and ADA signage.
“I was very pleased with the logo, designs and the finishing touches FASTSIGNS put on everything,” remarked Gary Wight, owner of Bill’s Bike and Run. “The building graphics now identify who we are very well and show our expertise and passion because work was customized for our needs.”
