FLEXcon, an innovator in adhesive coating and laminating, has announced Jodi Sawyer’s promotion to Market Development Specialist for the Product Branding Business Team. Sawyer will expand her collaboration with customers and industry co-suppliers to develop and deliver products that respond to their market needs.
In addition, she will increase her direct involvement with brand owners, ad specifiers and OEMs to address the needs and opportunities in the marketplace. (Note: Sawyer previously served as Product Manager at FLEXcon.)
Sawyer was instrumental in introducing several of FLEXcon’s new Wide-Format Digital product lines including FLEXmark® floor art™, WINDOWdeco™, WALLdeco™, and COUNTERdeco™. Using her product branding industry experience, Sawyer brought these products to market and expanded FLEXcon’s presence in the product branding industry.
Sawyer leveraged her expertise to build brand recognition for FLEXcon and under her leadership the team was recognized for two innovative products at the 2012 SGIA Expo. Her industry involvement has championed the expansion of critical advertising markets including transit and in-store advertising.
“Jodi’s dedication to FLEXcon and the industry positions her to take on this vital role and develop new relationships along the supply chain, while maintaining her consultative role for our customer base,” said Steve Tomas, director of Product Branding. “Jodi is a critical member of the FLEXcon family and we are excited to see her continue to work with her team in the product branding industry.”
Sawyer began working at FLEXcon in 1989 and frequently speaks and presents at industry events. She represented FLEXcon at events such as Shopper Marketing Expo, the Professional Decal Application Alliance (PDAA), and Specialty Graphic Imaging Association (SGIA).
